Name Change Reflects New Focus on Handcrafted Products
Duluth, MN (11/18/19) The Fannie Rose Candy Shop announced today the launch of a new brand identity, name and tagline. The business will now be known as Duluth Candy Company.
With a retail location in the heart of downtown Duluth’s theater district where customers have enjoyed vintage and retro candies, chocolates and gourmet popcorn for the last decade, the owners of Duluth Candy Company, Pat and Don Garofalo, believe it is time to reinvent their business and product lines to meet modern expectations.
“When we opened in 2010, we linked our shop’s name and products to the Fannie Rose Building, a turn-of-the-20th-century gem that we brought back to life after decades of neglect. It focused on the nostalgic appeal of the corner candy shop,” said Don Garofalo. “Now, we want to project a more contemporary image.”
“Along with the tagline–Handcrafted North Shore Goodness– the new brand capitalizes on the cachet of Duluth as an extraordinary place,” said Pat Garofalo. Being identified with the place we love will give us more opportunities to grow with our many current and new customers.”
Duluth Candy Company intends to expand its reach into the North Shore community by distributing its small-batch gourmet popcorn and caramel corn through wholesale customers such as brewpubs, boutiques and hotel gift shops, while retaining its store at 103 East Superior Street for walk-in traffic. The store will sell premium truffles, hand-dipped chocolates as well as small-batch popcorn and caramel corn.